EnergyConnect, Inc.

Major deal is an important milestone showing continuing momentum in mid-Atlantic market

PORTLAND, OR–(BUSINESS WIRE)– EnergyConnect, a wholly owned subsidiary of Microfield Group, Inc. (”Microfield”) (OTCBB: MICG - News), and industry leader in innovative Demand Response technologies, today announced an agreement to become the exclusive provider of Demand Response services for a Fortune 200 industrial company in the mid-Atlantic region.

This newest agreement, potentially valued at $2 - $4 million in 2008, significantly increases the total electric load readily available to the wholesale energy market during times of peak demand. The electricity load will be available for leveraging across a wide range of EnergyConnect services designed to bring additional electricity on line quickly, and for less money than turning to high cost peaking plants. These programs include the energy, capacity and reserve markets that provide emergency response services to maintain grid reliability.

“These are exciting times for EnergyConnect and this newest addition to our portfolio is a clear indication that companies understand and are embracing Demand Response,” said Rodney M. Boucher, Chief Executive Officer of Microfield Group. “This significant milestone is a clear testament to the competitive strength of EnergyConnect’s innovative and best-of-breed technology and Demand Response services.”

EnergyConnect’s proprietary web-based Demand Response platform provides real-time guidance and automated execution that allows participants to shape and curtail energy usage patterns 24/7 in response to wholesale electric market prices. EnergyConnect’s industry leading expertise and real-time automated technology makes it profitable for major industrial facilities to proactively control and manage their electricity consumption and generate new revenue by automatically shedding load and shifting electricity usage when the electric grid is stressed.

“We are pleased to add another leading industrial company to our participant roster and anticipate working together to successfully leverage the opportunities available in today’s wholesale electricity market,” said Randy Reed, Chief Financial Officer of Microfield Group. “We look forward to further expansion of our services within this company’s national footprint, and see our new agreement as further validation of EnergyConnect’s high-growth business model targeting a multi-billion dollar segment of the demand response industry.”

About EnergyConnect, Inc.
EnergyConnect, Inc. (www.EnergyConnectInc.com) , a wholly owned subsidiary of Microfield Group, Inc. provides industry leading Demand Response technologies and services that enable a smarter, more sustainable power grid while creating additional income for participating companies. EnergyConnect transforms passive consumers of energy into active participants to deliver the cleanest, most efficient and lowest cost supply of electric energy available. The EnergyConnect web-based automated platform enables consumers of energy to participate in unprecedented profit opportunities in the wholesale market for electricity.

Forward-Looking Statements
This press release includes statements that may constitute “forward-looking” statements. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause or contribute to such differences that include, but are not limited to, competitive factors, the success of new products in the marketplace, dependence upon third party vendors, and the ability to obtain financing. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

Media Contact:
Kate Casolaro
617-443-9933 x338
kcasolaro@rasky.com

Investor Contact:
Randy Reed
Chief Financial Officer, Microfield Group, Inc.
503-419-3364

Posted on Thursday, January 24th, 2008 - Press Releases