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Microfield Group Announces Three New Institutions Enrolled as Participants Under Contract to Provide Demand Response Services in Major Eastern State

Three of State’s Largest University Campuses Contribute Substantial New Capacity and Revenue Potential to EnergyConnect Business Operations

PORTLAND, OR–(BUSINESS WIRE)– Microfield Group, Inc. (”Microfield”) (OTCBB: MICG - News) an innovator in the demand-response marketplace, has announced that three large universities have joined its EnergyConnect energy management program under the Company’s exclusive contract to provide demand response services to a major eastern state. The new participants were signed shortly after Microfield finalized a contract as the primary demand response provider for this state in the PJM Interconnection regional electric grid.

These three educational institutions — among the largest in that state — provide 11 separate accounts for the Company’s EnergyConnect energy management products and services. The three universities currently spend more than $17 million annually for electric energy and consume more than 72 MW during peak use periods. Estimates of Building Equivalent contribution to the EnergyConnect portfolio are dependent on the number of products these universities can support in this part of the PJM market.

“We are excited by the speed with which we’ve been able to start developing and signing participant business under this contract,” said Rodney M. Boucher, Chief Executive Officer of Microfield Group. “It demonstrates the high level of demand for our EnergyConnect services. Even more encouraging is that these initial three participants are a fraction of the total potential participants to which we now have primary access, and we are in talks to continue signing additional new participants to further expand EnergyConnect revenue.”

This recently signed contract is the largest such comprehensive state program to date in the PJM system, and further validates the Company’s high-growth business model, under which it is targeting its EnergyConnect services at a virtually untapped $12 billion segment of the demand response marketplace, located in 20 major U.S. metropolitan centers.

The Company also recently released the latest details of progress in the rate of new transactions, new accounts totaling more than 100 megawatts of peak electric load and other advances. These gains are consistent with the Company’s plans for growth as it continues to deploy proprietary technologies to create new revenue streams in the demand-response energy marketplace.

In October, Microfield’s EnergyConnect team completed more than 25,000 demand response transactions, compared to approximately 50,000 for the previous fiscal quarter.

About EnergyConnect, Inc.
EnergyConnect, Inc. is the leading provider of Energy Automation services. More than just demand response, EnergyConnect’s Energy Automation solutions proactively engage energy market participants, Independent System Operators, Regional Transmission Organizations and Electric Utilities. EnergyConnect is on the web at www.EnergyConnectInc.com.

About Microfield Group, Inc.
Microfield Group is the first company to deploy market-disruptive energy automation technology in the demand response marketplace. Utilizing an industry-leading intellectual property portfolio, The Company’s EnergyConnect platform and technology enables large consumers of energy — such as buildings, campuses and factories — to exploit previously untapped revenue opportunities in the wholesale market for electricity. EnergyConnect products transform passive consumers of energy into active producers and participants to deliver the cleanest, most efficient and lowest cost supply of electric energy available.

Microfield’s senior management team has identified an initial $12 billion sector of the $300 billion market for electricity in the United States. This virtually untapped target market, consisting of large commercial, industrial and governmental energy consumers, is located within 20 of the nation’s largest metropolitan centers.

EnergyConnect’s real time auto-response technology allows demand response participants to capitalize on hourly price fluctuations and daily commitments in the electricity supply, as well as emergency response services to improve grid economics and maintain grid reliability. In addition to these previously unavailable revenues streams, EnergyConnect’s industry leading technology allows the company to meet the unique needs of each participant, resulting in a significantly larger target market with ample opportunities for growth.

For investor-specific information and resources, including news and stock quotes, please visit www.trilogy-capital.com/autoir/micg_autoir.html.

Forward-Looking Statements
This press release includes statements that may constitute “forward-looking” statements. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause or contribute to such differences that include, but are not limited to, competitive factors, the success of new products in the marketplace, dependence upon third party vendors, and the ability to obtain financing. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

Contact:
Microfield Group, Inc.
Randy Reed, Chief Financial Officer, 503-419-3364

or
Trilogy Capital Partners
Financial Communications
Ryon Harms, 800-592-6067
ryon@trilogy-capital.com

Posted on Tuesday, December 11th, 2007 - Press Releases

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